When Tuch were briefed to create a new healthcare brand for Cigna International we aimed to avoid the usual medical clichés and emphasise the positive.

We worked closely with Cigna in Europe, Hong Kong and the US to develop Pass – a simple online global healthcare brand for expats working abroad.

We then coordinated the roll out of the brand implementing the Pass ‘character’ and style across a range of media:

web site front end
press and on-line advertising
stationery
literature in English, French, German and Spanish
eshots
competition mailers
sales literature
membership packs and cards vicki