June 2009 | Shining a Light
As part of our ongoing work for Aon Professions' Group we were briefed to create an image to brand and unify Aon's communications with solicitors. Aon wanted to project themselves as reliable and helpful in troubled times. After brainstorming this problem we presented a range of concepts and straplines, from which the lighthouse imagery and 'A matter of confidence' line were chosen as being the most appropriate and adaptable.
We created the unique lighthouse image from a royalty free original photograph, the image has since been reproduced in colour and duotone on a range of materials including advertising, policy documents, flyers and direct mail.
