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Spirit of Aviva


Interactive design and animation

We created an interactive induction pack delivered on disc in a CD size booklet to communicate the brand vaues of Aviva to new recruits. The CD contained material from the group’s intranet, Arena, which we also branded. Three short typographic animations told stories of Aviva staff demonstrating the brand’s values through their work.

Things we did

  • Brand design
  • Interactive design
  • Copywriting
  • Animation
  • Art direction
  • Project management

Watch video clips

Aviva Induction pack cover
Aviva Induction pack, CD and Values booklet
Aviva Induction presentation
Aviva brand launch material