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Aon Insurance for business stand


Interior design and display

Trade show stands need to cut through the clutter to grab visitors’ attention.

Our brief for AON’s stand at the Business Show was to help the client educate prospective SME enterprise clients on their various business insurance products using simple, straightforward messaging and strong branding. Our scheme linked with AON’s Manchester United sponsorship, the team shirt graphics suggesting the various products working together was supported by a prize draw to win a signed player’s shirt.

The eye catching minimal stand was supported with an A5 simple guide booklet in brand colours which was handed out to visitors. This was carefully copywritten to appeal to readers with no detailed knowledge of the insurance market to start a conversation, and the format has since been adapted for other business areas.

Things we did

  • Exhibition stand design
  • Design for print
Drawing for trade stand Trade stand at NEC Birmingham
Trade stand at NEC Birmingham
Pages from Guide to Insurance booklet